From Personal Struggle to Purpose
I wish I could say we had this grand vision from day one, but honestly? We just wanted to help people avoid the mistakes we'd made. My co-founder, Renz, and I both grew up in households where talking about money was uncomfortable. You either had it or you didn't, and discussing budgets felt like admitting failure.
When we launched evolveurl in mid-2024, our first workshop had seven people. Seven. And two of them were friends who showed up for moral support. But those five genuine participants taught us something crucial—people weren't looking for financial gurus or complex investment strategies. They wanted someone to explain, in plain language, how to make their paycheck last until the next one.
So that's what we focused on. Real scenarios. Actual numbers. The kind of budgeting advice you'd share with a friend over coffee, not a formal presentation with fifty slides.